Uttar Pradesh’s KUSUM Campaign Reaches 2 Million+ Farmers in 15 Days

State-wide awareness drive highlights PM-KUSUM benefits under Viksit Krishi Sankalp Abhiyan

In a major outreach effort, Uttar Pradesh launched a 15-day campaign under the “Viksit Krishi Sankalp Abhiyan”, aimed at spreading awareness about the PM-KUSUM Scheme. This targeted initiative successfully reached over 2 million farmers, educating them on the benefits of solar-powered irrigation, grid-connected pumps, and opportunities for income through surplus power generation. The campaign covered rural belts across the state, engaging farmers through on-ground workshops, expert sessions, and interactive communication methods designed to promote sustainable, solar-based agricultural practices.

By focusing on PM-KUSUM’s components and financial assistance offerings, the campaign helped demystify solar adoption for small and marginal farmers. Local agricultural officers and energy experts emphasized the long-term benefits—cost savings, reduced diesel usage, reliable daytime electricity, and environmental gains. Uttar Pradesh’s proactive push ensures that more farmers now understand how to apply for the scheme, seek subsidies, and become solar entrepreneurs. This state-led effort is a model of how awareness can drive real transformation in rural energy use.

Uttar Pradesh proves that awareness is power—enabling millions of farmers to embrace solar solutions for sustainable, profitable, and future-ready agriculture.

Suresh Yadav

The campaign brought PM-KUSUM directly to the grassroots. From remote villages to agricultural towns, dedicated teams reached farmers through door-to-door visits, field demonstrations, and block-level events. Farmers were guided on eligibility, subsidy application processes, and system benefits. With over 2 million touched, this drive created a huge boost in trust, visibility, and willingness to adopt solar irrigation—accelerating UP’s green energy goals while empowering rural communities.

Conclusion:

UP’s awareness campaign marks a critical step in scaling PM-KUSUM adoption. Key outcomes include:

• Over 2 million farmers informed directly

• Stronger demand for solar irrigation across districts

• Increased visibility of government support and incentives

• Foundation for long-term renewable energy adoption

This initiative is a reminder that policy impact begins with public awareness—and Uttar Pradesh is leading by example.